Privacy Policy

Introduction
When you visit or make a purchase from Mameow.co.uk (“we,” “us,” or “the Site”), this Privacy Policy outlines how we collect, use, and protect your personal information.

1. Personal Information We Collect

We collect device, order, and customer support data to fulfill transactions and improve our services. “Personal Information” refers to any data that identifies you, as detailed below:

Device Information

  • Examples: IP address, browser version, time zone, cookies, pages/products viewed, search terms, site interactions.
  • Purpose: Optimize site performance, analyze usage trends, and enhance user experience.
  • Collection: Automated via cookies, log files, and tracking technologies.
  • Disclosure: Shared with Shopify (our e-commerce platform).

Order Information

  • Examples: Name, billing/shipping address, payment details, email, phone number.
  • Purpose: Process payments, fulfill orders, send confirmations/invoices, screen for fraud, and communicate updates (with your consent).
  • Collection: Provided directly by you during checkout.
  • Disclosure: Shared with Shopify to complete transactions.

Customer Support Information

  • Examples: Name, email, phone number, order details, query specifics.
  • Purpose: Resolve issues, improve service quality, and assist with inquiries.
  • Collection: Provided directly by you via email or phone.
  • Disclosure: Shared with Shopify for support purposes.

2. Minors

Our Site is not intended for users under 18. We do not knowingly collect minors’ data. If you believe a child has provided information, contact us immediately for deletion.

3. Sharing Personal Information

We share data with service providers to deliver our services:

  • Shopify: Powers our online store. Learn more at Shopify’s Privacy Policy.
  • Legal Compliance: Disclosed when required by law (e.g., subpoenas, fraud prevention).

4. Behavioural Advertising

We use personal data to provide tailored ads:

  • Google Analytics: Tracks site usage. Opt-out via Google’s tools.
  • Advertising Partners: Share purchase/site interaction data for targeted ads.

Opt-Out Options:

5. Use of Personal Data

We process your information to:

  • Fulfill orders, process payments, and arrange shipping.
  • Communicate updates, promotions, or policy changes (with consent).

Legal Basis (GDPR):

  • Contract fulfillment, legal compliance, legitimate interests (e.g., fraud prevention).

6. Data Retention

We retain order information unless you request deletion (see Your Rights below).

7. Automated Decision-Making

  • Fraud Prevention: Shopify uses limited automated tools (e.g., blocking high-risk IPs or cards temporarily).
  • EEA Rights: You may object to automated decisions impacting legal rights.

8. Your Rights

GDPR (EEA Residents)

  • Access, correct, delete, or transfer your data.
  • Withdraw consent or object to processing.
    Contact: support@mameow.co.uk

CCPA (California Residents)

9. Cookies Policy

Types of Cookies

  • Essential: Enable checkout, login, and site functionality.
  • Analytics: Track site performance (e.g., Shopify, Google Analytics).

Cookie Management:

  • Adjust browser settings (Tools/Preferences) or visit All About Cookies.
  • Note: Disabling cookies may impair site functionality.

Do Not Track:
We do not alter data practices in response to “Do Not Track” signals.

10. Changes to This Policy

Updates will be posted here. Check periodically for changes.

11. Contact Us

WE LOVE YOUR PETS LTD
21 Hyde Park Road, Burley, Leeds, LS6 1PY, United Kingdom
 support@mameow.co.uk | +44 7380 325846 (Mon–Fri, 9 AM–5 PM GMT)